RetailHub coordinates FMCG distribution for over 200 retailers. Their operations floor was a cacophony of incoming WhatsApp messages, frantic order adjustments, and manual email confirmations.

The speed of commerce outpaced their ability to log orders accurately, leading to frequent inventory mismatches.

• Chat Fragmentation: 50+ WhatsApp groups acting as primary order channels with no direct link to ERP.
• The Confirmation Gap: Retailers often sent orders and assumed they were processed, with no automated acknowledgment system.
• Inventory Lag: Manual entry delays meant the sales team was often selling out-of-stock items.

Automated Order Extraction

We implemented a natural language listener that identifies order SKUs and quantities from noisy chat threads and stages them for dispatcher approval.

Real-time Response Engine

As soon as an order is verified, AssistCore AI fires a professional confirmation back to the retailer, providing instant peace of mind and reducing status-check messages by 80%.

Fulfillment Watchdog

The system monitors order states and alerts the dispatcher if a promised delivery window is at risk due to a missing vendor confirmation.

RetailHub transitioned from a reactive "fire-fighting" operation to a proactive "exception-management" model. By automating the routine, they eliminated 100% of order entry errors and doubled their fulfillment bandwidth without hiring additional staff.